School of Business, University of the Thai Chamber of CommerceĮ-mail: AFFECTING BEHAVIORAL INTENTION TO PURCHASEĮ-mail: - The purpose of this research aims to investigate the factors that affectingīehavioral intention to purchase low-cost airline e-ticket and this research.ĭesign/methodology - This research employed an empirical study with the use of the FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE

Scores of people in the Indian rural market, where there is generally a single-wage earner, have greatly beneﬁted from this product and. Through this product in the unfortunate event of death of the customer by an accident or natural causes, the outstanding loan amount at that time is waived off and the customer’s family is able to retain the vehicle/tractor.

For example, Mahindra Loan Suraksha is a customized life insurance solution offering Group Credit Term Cover to retail customers with auto and tractor loans from Mahindra Finance. In addition to offering broking services on standard products, MIBL also provides customized solutions. It is one of the few insurance broking companies in India to have been awarded the ISO 9001:2008 Certiﬁcation for Quality Management Systems. MIBL is a total insurance risk solutions provider, helping customers build their risk management portfolios. In September 2011, MIBL was granted a Composite Broker Licence enabling it to foray into Reinsurance Broking, in addition to its Direct Broking activities. MIBL was granted a Direct Broker Licence by the Insurance Regulatory and Development Authority in May 2004, whereby it offers Direct insurance broking services to Corporate and Retail customers in both Life and Non-Life categories. (MIBL) is a subsidiary of Mahindra & Mahindra Financial Services Ltd. BUSINESS BACKGROUND Mahindra Insurance Brokers Ltd. This caselet, titled ‘Rural Health Insurance’ is one of the 3 optional caselets in this sector. Mahindra Finance is fabled as a success story in rural penetration and poverty reduction through ﬁnancial inclusion.

MAHINDRA FINANCIAL SERVICES SECTOR: ‘RURAL HEALTH INSURANCE’ CASELET Mahindra Financial Services Sector offers a range of ﬁnancial products and services to the under-served customers in rural and semi-urban India.

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